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Have You Developed an Online Marketing Strategy for 2013?
Gone are the days when most marketing was conducted offline. Throughout 2012, many businesses incorporated an element of social media within their marketing strategy, but is enough attention being paid...
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Mastering the Art of Multilingual Twitter Engagement
#Get to know the basics If you aren’t one of the 500 million active Twitter users across the globe, it’s time to learn some Twerminology before you proceed with your multilingual engagement tactics....
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Globalization – A Helpful or Harmful Concept?
We live in an increasingly globalized world – that much is certain. But what does globalization really mean and is it a helpful or harmful aspect of socio-economic revolution? What is globalization?...
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Turkey Emerges as Powerful Player in 2013
Emerging markets have attracted a great deal of attention from the rest of the world recently. Industry specialists are watching closely to try to predict if these incipient drivers of global economic...
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The Essential Guide to International Domain Names
If you are reading this, chances are you already understand a bit about International Domain Names (IDN) or at least the concept of fully localizing your website to suit local market needs. Perhaps you...
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Localization – Delivering a Locally Relevant Customer Experience
Consumers have greater choice and higher expectations than ever before as a result of technological advancement and improved availability of products and services across the globe. Catering to the...
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